The adjustment of the Danish labour market to AI has begun
Policymakers are asking whether generative AI is reshaping labour demand, and the literature has found mixed results so far. This column links Denmark’s official IT-use survey to monthly employer–employee records and compares firms that started using AI in 2023 with those that did not. Early adopters fall behind their own pre-adoption employment trend. The decline is most visible in AI-exposed jobs and among new hires, and only significant among small firms. The results indicate that AI is affecting the labour market, even though the effect is not visible in the aggregate statistics.
Why you're seeing this
Rare firm-level data on whether generative AI is changing labor demand, in Denmark.





